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PR: Kings Dominion donated over $41,000 to Susan G. Komen
11-14-2012, 03:57 PM
Post: #1
PR: Kings Dominion donated over $41,000 to Susan G. Komen
DOSWELL, VA. — Kings Dominion teamed up with the Central Virginia Affiliate of Susan G. Komen for Kings Dominion for the Cure 2012. The special fundraiser was held at the park from August 1 through September 3 and raised $41,319.97 to assist in the fight against breast cancer.

“It is quite inspiring to see the support from our guests and employees during the month of August,” said Kings Dominion Vice President and General Manager Pat Jones. “Together, we all helped the Central Virginia Affiliate of Susan G. Komen for the CureTM, to raise awareness and funds toward finding a cure for breast cancer.”

During the month-long promotion, guests were able to purchase special “Pink Day” tickets online, with $1.00 from each ticket sold donated to the Central Virginia Affiliate of Susan G. Komen for the CureTM. Park guests and employees were also able to purchase a pink Snoopy, Kings Dominion for the Cure t-shirts, water bottles and drawstring bags during “Pink Days” at Kings Dominion.

Along with the pink Snoopy’s, International Street transformed into a “PINK” celebration. The International flags were replaced with pink flags and four large cancer survivor walls were located near the front gate, each with a personal story from a breast cancer survivor.

“We are so appreciative of the work of the Kings Dominion Pink Days campaign,” said Linda Tiller, executive director of the Central Virginia Affiliate of Susan G. Komen for the CureTM. “Their communications throughout the park raised awareness with the public about breast health and their donation will help to fund a community organization which provides screening, treatment and education to uninsured members of our area.”


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